Henrique Sá

Coordination of marketing activities for South America, based on Sales & Marketing Intelligence, Communications & Events and CRM

Trade Marketing Manager and Trade Marketing Contracts Manager

Dealer Qualification - responsible for deployment of management and quality procedures at Volkswagen dealerships in Brazil in order to improve sales and after-sales departments.

Monitoring and analysis of the evolution of expenditure and revenue actual vs. budgeted; Sales forecast, support to the creation of Business Plan, Implementation and monitoring of annual planning and targets, profit margins and profitability.

Trade marketing team management to Intel - up to 80 people; Deployment, improvement and evaluation plans and targets - Management budget and billing of projects; inventory and cash flow control. - Planning and developing strategies and promotional activities aimed at retail to improve sales.