JACKLINE MAGETO

Conducting applied ML research on sales demand forecasting — part of MSc thesis comparing SME demand forecasting in developing (Kenya) and developed (Germany) economies, with Honig-Wernet GmbH as the German case study. › Collecting, cleaning and analysing sales data to build and compare predictive models (Random Forest, XGBoost, LSTM). › Translating model outputs into actionable business insights and data-driven recommendations for management.

Led data collection & analysis from web analytics, social media, surveys and competitor research. › Developed data-driven marketing strategies, improving campaign ROI and audience targeting. › Produced reports and dashboards translating complex insights into executive-level presentations. › Managed website CMS, SEO optimisation, and digital product development initiatives.

Developed and executed international marketing strategies to expand export markets. › Conducted competitor analysis to optimise campaign performance. › Negotiated cargo rates for international clients, improving cost efficiency.

Designed and implemented strategic marketing plans driving measurable growth. › Managed website content, SEO strategy, and integrated digital campaigns. › Led brand development initiatives to attract new clients and markets.

Implemented ERP (iScala) and online systems, reduced operational costs by 60%. › Deployed VoIP solutions cutting communication expenses by 80%. › Introduced e-commerce solutions reducing marketing costs by 70%.