Jan Jubelius

Advancing Elanco's digital strategies and capabilities across the globe. Leading the planning and execution of our digital marketing roadmap, developing business-building digital programs for our brands following an integrated operating model, championing agile thinking and methodologies.

Regular guest lecturer for various online marketing courses (especially search engine marketing and social media) in different study programs.

Global product owner, actively shaping the digital transformation, optimizing media investments, upskilling global and local teams.

Responsible for global search engine marketing (paid & organic) at Bayer Animal Health. Development and implementation of data-driven global strategies for SEO & PPC. Driving traffic, leveraging efficiencies, shaping reports and dashboards, upskilling teams.

Development and execution of digital marketing strategies for OTC brands Bepanthen, Canesten, Priorin, Elevit, Bepanthol. Responsible for all owned, earned and paid digital activation for the brands in Germany: SEO, PPC, programmatic advertising, websites, social.

Leading the search engine marketing team, actively driving the expansion of the performance marketing division within the agency. Strategic and operational lead for SEO strategies and PPC campaigns in the healthcare sector. Developing websites and landing pages, optimizing customer journeys, UX, and conversion rates.

Transformed startup from being a local SEO agency into one of the leading agencies for social media monitoring in Germany. Responsible for fundamental business processes (esp. data collection and reporting), developing monitoring software (crawler and frontend), and leading key account projects.

Projektmanagament & Business Development

Website maintenance and optimization, content creation, translation (internship).