Jean-Guillaume Diaz

· Definition of the 3 years’ digital strategy : budgets, marketing plan · Audit of the website SEO & UX to enhance the customer journey · Management of Social Media platforms, definition of Paid Media strategies · Tracking and reporting through KPIs and Google Analytics (GA4)

• Optimization of the product portfolio (SaaS subscriptions or perpetual licenses) for fashion professionals (CAD solutions, marker making, PLM and design) • Definition of the business model, positioning, value, pricing and key messages • Analysis of the market, the competition, customers’ needs and expectations • Development, nurturing and priorization of the product roadmap • Coordination and management of R&D teams, support to Marketing and Sales.

- Management of the offline and online after-sales marketing strategy in West Africa - Creation of marketing and communication tools for the sales teams (campaigns, new product introduction, training, coaching, …) - SEO/SEA strategies, traffic and content management (websites and social media) - Organization of customer events (open days, exhibition fairs, …) - Satisfaction measurement and optimization of the Customer Experience - Management of 6 product managers from 5 different nationalities

• Management of a product range in line with customers’ needs (3500 references) • Sourcing, negotiation with and evaluation of suppliers • Planning, implementation and follow-up of multi-channel strategies