Jennifer Barrios

Launched Quiksilver for Women. Achieved the highest margin of all the company’s brands (ave of 64%). Increased sales by 16% in the 2nd year, despite launching when the global economic crisis hit. Elevated the brand image through presence in stores such as Bloomingdale’s, Nordstrom, and Fred Segal. Managed Merchandising team. Created+managed the annual product development calendar. Ensured consistent brand message across the globe while responding to each region's needs. Guided Design in line architecture.

Align product with the repositioning strategy for Quiksilver Edition. Implement best practices from the Quiksilver brand to improve processes and profitability of the Quiksilver Edition brand. Mentor the Merchandising team. Analyze wholesale business and define plans for growing, maintaining, and down-trending areas of the business. Manage product dev with vendors overseas, negotiate cost and delivery, and ensure the integrity of design and quality of standards while maintaining margin. Sales grew 25%.

Managed product development for two of the most important Quiksilver customers in the US (PacSun and Zumiez), adapting product from the line for each account and its target customer. Reduced fabric liability by creating special product for Quiksilver Outlet and off-price accounts. Reduced lead time from the production facility to the point of sale through a simplified product development process.

Minor in Entrepreneurship and Small Business Management