Julie LOTH

Responsible for the French Market SEO Landing pages optimisation Adwords campaign otpimisation Article writing (wordpress) Business Development New online partnership development Marketing New online tools development Customers and Transporters support

In the Digital channel, I work closely with the e-business and e-communication team on different projects:  -Social Media monitoring -Community Manager for the BNP "Digital Community" (More than 180 digital experts in 30 countries) -Feed the team with digital knowledge (studies, press releases, articles...) -Provide Guidelines on different themes: SEO, Paid Media, Social Media

Within the Global Marketing Team, I participated in the development of qualitative and quantitative research in order to improve the Customer Knowledge: ​ Definition of the needs, Briefing internal and external teams, Launching request for proposal, Summarize and organize the presentation of results, Monthly benchmarking Themes addressed: Mobile commerce, insurance in social media, customer buying pathway, telecoms and insurance...

In charge of rates and hotel availability on various Online Travel Agent (Expedia, Travelocity, Wotif ...) ​ Creating Packages and Special Offers Maximizing the visibility of the hotel on the net Launch of a new local communication campaign Participation in the 2012 Business Plan

Responsible for Gastronomy and Wellness universe: 1) Renewal of the range: - Renewing contracts - Prospecting new partners - Writing editorials and descriptive text to be inserted into the guide - Choosing of visuals 2) Creation of new boxes - Competitive Intelligence - Selection of new boxes (Name, Price, Universe) - Prospecting new partners - Visiting Partners 3) Update Website - Writing content - Uploading visuals

Project Management Web Marketing

Market Studies, Production Management, Finance, Human Ressources...