Laura Prada Streithorst

Main tasks: - Negotiate and execute high-profile influencer deals in a strategic and timely manner, maintaining a core revenue of (at least) 30% for our key markets: EU, UK, US, and LATAM. - Built and nurtured strong relationships with influencers across YouTube, Instagram, Twitch, and TikTok, maximising the value of deals for both parties. - Maintain close and strategic relationships with the strongest talent representation agencies across all markets, reducing response time and optimising negotiations

- Responsible of Strategic Sales in Europe and Latin America. - Responsible in the opening of the new Influencer Marketing Area.

Head of People and HR for a Software Development Company. 22% decrease of people rotation during the time of my role. Development of a full policy of rewards for permanent employees. Interviewing, Negotiation and Closing of new hires.

- HR for Sales Team + 30PPL: People Happiness, Contracts, Interviewing, Follow-up Processes, Quarterly OKRs evaluation. - Strategy Scope for all LATAM projects ensuring the accomplishment in matter of strategy accuracy, Goldfish' quality standards. - Lead Goldfish's [Influencer Marketing Agency] sales team across LATAM achieving a sales growth of more than 69% in 2020 vs. 2019 and 54% in 2021. - Ensure the full accomplishment of the company's annual goals.

- Responsible for the company's strategic scope in Colombia in the planning, execution and measurement of Influencer Marketing Campaigns based in Awareness, Performance and Relationship Management. - Project Management for Tier 1 Clients in the Company. - Creation and implementation of performance-based Influencer Marketing Models. - Key Clients Senior Manager: P&G, Colgate, Claro, Avon, Natura&Co, Bancolombia, among others