Lukas Gersten

Led the complete go-to-market strategy for the studio's flagship idle gardening game, including brand positioning, content creation, and launch campaigns. Established and grew the core community , maintaining high engagement rates. Managed the marketing budget and optimized performance campaigns across multiple channels to drive NFT plant sales and game adoption. Acted as the main spokesperson for the community, providing regular updates and gathering crucial player feedback for the development team.

Developed and executed digital marketing campaigns for a portfolio of SaaS products, focusing on lead generation, SEO optimization, and content syndication. Successfully increased qualified lead volume by 35% year-over-year through A/B testing and refinement of marketing automation flows. Collaborated closely with product management and sales teams to ensure alignment between marketing initiatives and business objectives.

Managed all external communications and PR efforts for the company, including media relations, press release distribution, and crisis communication. Oversaw the corporate rebranding project, ensuring consistent messaging and visual identity across all platforms. Developed an influential thought leadership program that positioned key executives as experts in the German tech sector.

Supported the regional marketing team in executing B2B marketing initiatives, including trade show logistics, email marketing campaigns, and localization of global content. Managed social media channels for the EMEA region, driving targeted engagement with key industry players. Assisted in detailed reporting and analysis of campaign performance metrics.

Conducted market research and competitive analysis to support the launch of a new IT security product. Assisted the business development team in prospecting and qualifying new clients. Contributed to the creation of sales enablement materials and case studies.