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Lutz Rackow

Angestellt, Enterprise Marketing Manager, VMware Global Inc.
Unterschleißheim, Deutschland

Fähigkeiten und Kenntnisse

20+ Years International Experience
People Management
Product Marketing
B2B Marketing
Business Development
Project Management

Werdegang

Berufserfahrung von Lutz Rackow

  • Bis heute 10 Jahre und 2 Monate, seit Apr. 2015

    Enterprise Marketing Manager

    VMware Global Inc.

  • 5 Jahre, Jan. 2010 - Dez. 2014

    Sr. Marketing Manager, EMEA

    EMC International

    • Act as head of EMEA marketing of EMC’s Advanced Software Division • Market solutions for cloud infrastructure mgmt., software-defined storage & storage resource mgmt. • Develop/manage the marketing plan (Budget 1M US$) • Plan/execute lead generation programs & awareness initiatives • Speak at intl. conferences / act as press spokesperson • Represent division at the EMEA marketing leadership team • Collaborate in a matrix organization • Manage activities with agencies, suppliers and partners

  • 6 Jahre und 2 Monate, Aug. 2005 - Sep. 2011

    Founder and Managing Director

    Kleine Racker e.V.

    • Found a privately owned nursery/kindergarten (40+ children) • Hire and manage a team of eight employees • Raise 0.5 € million risk capital and administer all financial aspects • Project the annual business, create the budget plan and publish regular finance reports

  • 3 Jahre und 11 Monate, Feb. 2006 - Dez. 2009

    Product Marketing Manager

    EMC

    • Lead the EMEA marketing activities for Alcatel’s network management portfolio in the telecommunication market • Develop of sales material, • Support external customer events, internal training • Perform market and competitive analysis • Identify new customer requirements to be included into future roadmaps • Establish strong relationships to the sales, product management and global marketing organizations and managed the local OSS vendor partnerships

  • 5 Jahre, Okt. 2000 - Sep. 2005

    Director Marketing & Business Development, EMEA & Latin America

    Alcatel

    • Drive the OSS/BSS business solutions with the largest service provider in EMEA & Latin America • Establish a new licensing model with 20M € recurring annual revenue • Recruit/lead an intl. team of product marketing experts • Introduce/manage a virtual team of intl. OSS experts • Identify/develop new sales opportunities • Shape the strategic direction for Alcatel’s products and solutions • Design comprehensive OSS/BSS business solutions • Cooperate with product management and R&D in the U.S.

  • 1 Jahr und 5 Monate, Mai 1999 - Sep. 2000

    Product Marketing Manager

    Alcatel-Lucent Deutschland AG

    • Lead the EMEA marketing activities for Alcatel’s network management portfolio in the telecommunication market • Develop of sales material • Support external customer events, internal training • Perform market and competitive analysis • Identify new customer requirements to be included into future roadmaps • Establish strong relationships to the sales, product management and global marketing organizations and managed the local OSS vendor partnerships

  • 2 Jahre und 1 Monat, Apr. 1997 - Apr. 1999

    Technical Sales Engineer

    Newbridge Networks

    • Perform technical sales support for network management solutions (NSM) in Germany • Design technical NSM concept in RFQs/RFPs • Create and promote solutions to customers such as Deutsche Telekom and Metro • Assist our alliance partner Siemens on tenders

  • 1 Jahr und 6 Monate, Okt. 1995 - März 1997

    System Consultant

    DeTeSystem

    • Plan and build a national Competence Centre to support DeTeSystem’s eleven national network operation centres (NOC) • Optimize processes, prepare and implement new management solutions within the NOC’s • Develop strategy, prepare decision papers and establish planned solutions • Introduce the 24/7 operational concept for DeTeSystem

  • 3 Monate, Juli 1995 - Sep. 1995

    Software Engineer

    Ericsson Raynet

    • Implement OSS management modules for optical access networks • German office has been closed in September 1995

  • 2 Jahre und 1 Monat, Juni 1993 - Juni 1995

    Software Engineer

    debis Systemhaus

    • Develop software and manage projects for network management systems • Analyse, design, develop and integrate object-oriented application and graphical user interface

Ausbildung von Lutz Rackow

  • 5 Jahre und 7 Monate, Nov. 1987 - Mai 1993

    Computer Science

    Technical University München

    Focus: Network & Database Systems External degree dissertation with debis Systemhaus GEI GmbH (Grade: ‘excellent’) Theme: Automatic data transfer in a heterogeneous environment

Sprachen

  • Deutsch

    Muttersprache

  • Englisch

    Fließend

  • Russisch

    Grundlagen

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