Lutz Rackow

• Act as head of EMEA marketing of EMC’s Advanced Software Division • Market solutions for cloud infrastructure mgmt., software-defined storage & storage resource mgmt. • Develop/manage the marketing plan (Budget 1M US$) • Plan/execute lead generation programs & awareness initiatives • Speak at intl. conferences / act as press spokesperson • Represent division at the EMEA marketing leadership team • Collaborate in a matrix organization • Manage activities with agencies, suppliers and partners

• Found a privately owned nursery/kindergarten (40+ children) • Hire and manage a team of eight employees • Raise 0.5 € million risk capital and administer all financial aspects • Project the annual business, create the budget plan and publish regular finance reports

• Lead the EMEA marketing activities for Alcatel’s network management portfolio in the telecommunication market • Develop of sales material, • Support external customer events, internal training • Perform market and competitive analysis • Identify new customer requirements to be included into future roadmaps • Establish strong relationships to the sales, product management and global marketing organizations and managed the local OSS vendor partnerships

• Drive the OSS/BSS business solutions with the largest service provider in EMEA & Latin America • Establish a new licensing model with 20M € recurring annual revenue • Recruit/lead an intl. team of product marketing experts • Introduce/manage a virtual team of intl. OSS experts • Identify/develop new sales opportunities • Shape the strategic direction for Alcatel’s products and solutions • Design comprehensive OSS/BSS business solutions • Cooperate with product management and R&D in the U.S.

• Lead the EMEA marketing activities for Alcatel’s network management portfolio in the telecommunication market • Develop of sales material • Support external customer events, internal training • Perform market and competitive analysis • Identify new customer requirements to be included into future roadmaps • Establish strong relationships to the sales, product management and global marketing organizations and managed the local OSS vendor partnerships

• Perform technical sales support for network management solutions (NSM) in Germany • Design technical NSM concept in RFQs/RFPs • Create and promote solutions to customers such as Deutsche Telekom and Metro • Assist our alliance partner Siemens on tenders

• Plan and build a national Competence Centre to support DeTeSystem’s eleven national network operation centres (NOC) • Optimize processes, prepare and implement new management solutions within the NOC’s • Develop strategy, prepare decision papers and establish planned solutions • Introduce the 24/7 operational concept for DeTeSystem

• Implement OSS management modules for optical access networks • German office has been closed in September 1995

• Develop software and manage projects for network management systems • Analyse, design, develop and integrate object-oriented application and graphical user interface

Focus: Network & Database Systems External degree dissertation with debis Systemhaus GEI GmbH (Grade: ‘excellent’) Theme: Automatic data transfer in a heterogeneous environment