Marcel Bruch

- Leading clients into the New during digital and cultural transformations - Developing and implementing innovative and sustainable strategic change concepts and solutions together with clients - Designing and driving the change vision through change strategy & enablement workshops on executive level

- Analyzing and assessing requirements for multi-dimensional reporting structures in matrix organizations - Developing a strategic approach for leadership in dual-reporting structures during organizational transformations

- Co-creating new sales and marketing strategies together with customers and the project team to drive customer retention and sales - Analyzing online customer behavior to support touchpoint optimization along the customer journey

- Supporting strategy projects and commercial due diligences - Conducting market and competitor analyses

- Supporting the CEO strategically during the initial founding phase as well as for the development of the Cologne office - Leading daily operations and managing the Cologne team - Analyzing, monitoring and governing of business processes and KPIs

- Supporting the optimization of international accounting processes - Analyzing and documenting accounting processes, identifying potential for optimization and deriving actionable recommendations for management

Start-Ups, International Negotiations, Management Control and Finance

Corporate Development

Corporate Development & Organizational Psychology