Martin Paeplow

• Platform expert for brand and agency clients across setup, optimization, measurement and reporting. • Turned client goals, tracking needs and platform options into clear campaign and implementation steps. • Advised on attribution, Brand Lift, conversion tracking, footfall studies, pixel measurement and audience strategy. • Solved delivery, reporting and billing topics with Sales, Product, Data, Inventory and Finance. • Built Salesforce dashboards that improved portfolio visibility and reporting.

Built and led Spotify's DACH Campaign Management team, owning delivery quality, client escalations and the processes that kept a large advertising business running. - Built the team from the ground up to seven people: hired and coached most of them, and supported two into senior roles. - Owned delivery and pacing across a double-digit-million-euro quarterly ad business, holding a 98%+ delivery rate. - Built operating structures other markets copied: a Sales-to-Campaign-Management handover adopted across si

• Built and led a DACH Campaign Management team of up to 7 people across hiring, onboarding, coaching and development. • Managed delivery quality, pacing and escalations across a large DACH campaign portfolio. • Partnered with Sales leadership to translate commercial priorities into clear operational execution • Improved workflows, handovers and service models between Sales, Campaign Management and cross-functional teams. • Enabled the team on new products, tools and processes to improve consistency, effici

Promoted in 2016 into a senior campaign-management role covering direct and programmatic advertising, client advisory and technical problem-solving. - Primary operational and technical contact for reseller partners in Austria and Switzerland, running on-site training on products, platform changes and ad specs. - Owned campaign delivery across audio, video and display, from setup and QA through optimization and performance analysis. - Point of contact for Sales, agencies and technology partners on tracking,

• Owned direct and programmatic campaign execution across audio, video and display. • Turned campaign goals, client feedback and performance data into setup changes and optimization recommendations. • Acted as operational point of contact for Sales, agencies and tech partners on setup, tracking, QA and troubleshooting. • Supported Sales teams and clients on new ad formats, product specs, platform changes and campaign best practices.

• Managed end-to-end delivery of direct advertising campaigns for the German market. • Coordinated campaign setup, pacing, optimization and reporting with Sales and internal teams. • Supported agencies and clients on ad specs, creative requirements and campaign delivery topics. • Built strong operational knowledge across Spotify’s ad products, workflows and campaign systems.

• Managed mobile campaign delivery, optimization and reporting for agencies and direct clients. • Worked hands-on with DFP / Google Ad Manager and the Ströer ad server.

• Managed social video campaign delivery, optimization and reporting for agencies and direct clients. • Guided and supported two interns in day-to-day campaign operations and workflow basics.

• Supported booking, setup and delivery of social video campaigns for agencies and direct clients. • Coordinated campaign requirements, reporting and troubleshooting across internal teams.

Started in media sales and moved into account management in December 2011. Worked with agencies and direct clients on campaign planning, proposals and handovers into delivery.

• Supported client communication and campaign coordination across digital media projects.

• Worked on agency and client communication across digital media sales and campaign planning. • Supported proposal coordination and commercial campaign handovers.

• Supported campaign operations, publisher coordination and client communication across digital video campaigns. • Built early hands-on experience in ad delivery, reporting and publisher-side workflows.