Ing. Massimiliano Sanna

Owned product portfolio strategy and business development for the mechatronics line (100M€). Defined and executed 3-year business plan, aligning portfolio investments with market demand and profitability targets. Led international teams across product management, marketing, and market intelligence. Drove new product introductions delivering +10% margin improvement and –10% time-to-market. Implemented structured market intelligence, segmentation, and competitive benchmarking.

Defined and executed group-wide market and growth strategy supporting solutions for industrial applications. Managed annual budget and ROI, increasing global marketing output by +30% at constant cost. Coordinated multi-country teams and external partners. Strengthened customer experience and distributor enablement through digital tools, new website, SEO/SEM, analytics, and CRM alignment. Led portfolio rationalization and product marketing, improving clarity of value proposition and market focus.

Led portfolio strategy and market positioning for industrial gear/motor business (120M€), supporting revenue growth in direct and indirect channels. Managed product roadmaps and life cycles, supporting sustainable margin growth in competitive industrial markets. Introduced new pricing strategies with margin control and revenue forecasting. Led global launches, distributor training, and international communication programs. Represented the company in international industry committees.

Owned global industrial segment development, managing key accounts and expansion strategies. Delivered 2× revenue growth in 24 months within the target segment.

Owned P&L/EBITDA and sales responsibility for subsidiaries and multi-site teams; established budgeting and reporting cadence. Started up China branch to >€3M revenue in 18 months; grew Australia to >€8M revenue with +10% margin. Built local teams, distributors, and governance processes.