Merve Ay

• Design and execute critical big scale strategic transformation programs and projects • Lead M&A activities and strategic investment initiatives • Study strategic plans, initiatives, performance monitoring mechanisms, and future business models • Scout and identify promising business opportunities in local and international markets, assess strategic fit & financial feasibility, formulate market entry and go to market models

• In charge of “Customer & Strategy” services: Growth, market entry & differentiation, due diligence, international expansion, channel transformation strategy, product /customer lifecycle management • Roles and responsibilities: Lead and coach a team, recruitment of the staff, lead client engagements, client acquisition/development and relationship management, solution development

• Ensure revenue growth of different consumer and enterprise customer segments • Lead cross-functional teams and launch new digital products, campaigns, programs to improve financial results • Manage and improve loyalty programs • Annual business planning to reach revenue & EBITDA targets • Monitor market research results and set action plans with regard to market dynamics

• Manage customer data analytics activities to generate value from big-data and lead base management activities • Lead initiatives to ensure customer loyalty, prevent customer loss and increase customer lifetime value • Increase new customer acquisition by introducing new offers. Support branding and PR activities

• Assist to the leadership team and carry out board and global level managerial reporting • Work on the feasibility of local/global projects, develop business plans