Morteza Alizadeh

Top dairy products manufacturer in Iran with more than 2000 employees and 10 active brands. • Developed brand architecture strategy • Led marketing and trade marketing teams; defined R&R, KPIs and new processes

Global Food and Drink Manufacturing company(Beer and beverage), • Setting targets and monitoring distributors’ performance. • Developed new Go-to-Market strategy; resulted in distribution costs reduction • Selected, evaluated, negotiated, and closed contracts with 20 local distributors across 31 provinces

Global market leader in Food and Beverage industry. • Developed commercial plans and monitored implementation • Launched new dairy products; generated additional revenues and increased market share in the first year

Global leader in the Consumer Good industry. • Led localization & deployment of strategies to the sales team • Planned and deployed 3 major initiatives; • Budget spending optimization by introducing new trade promotions and working closely with P&L team on channel strategies

Global Consumer Products manufacturing company. • Developed and implemented sales strategies for the Adhesives portfolio • Set up retail distribution model in western and southern regions of Iran by managing a team of 50 people • Delivered expansion target by adding and developing 10 distributors in the region

• Responsible for sales of Adhesive portfolio through a national exclusive distributor (Henkel’s biggest customer in Iran), • Carried out sales negotiations (price, promotion, quantity, timeframe, etc.) • Introduced new campaigns to deliver growth target • Improved account receivables and decreased in-stock cover by focusing on innovative approaches

• Designed campaigns focusing on various brands, determining calendar for trade promotions • Initiated and implemented new Trade Marketing approach, resulted in significant sales volume raise in first 3 months

• Proposed new Trade Marketing approach (approved by management)