Mubasher Hassan

Led global content strategy and operating model for omnichannel engagement, covering modular content, governance, MLR workflows, analytics, and platforms. Built KPI governance and AI pilots for tagging and MLR. Introduced modular content globally and secured senior sponsorship. Designed a scalable content model, improving speed by ~50% and reducing cost by ~25%. Increased reuse from 15% to 44%. Led cross-functional teams and markets across EU, US, and LatAm

Global Commercial Excellence team member driving digital and omnichannel transformation through scalable governance, processes, and market enablement. Led cross-functional initiatives across digital asset management, campaigns, customer consent, platform upgrades/integrations, KPI design, dashboarding, and change management. Supported SFMC automation governance, performance measurement, and adoption across markets.

Led rollout of Veeva Vault PromoMats as the primary content management and Document Management System (DMS) platform across EU, LatAm, and the US, transitioning manual/paper-based processes to a digitized model Defined and implemented metrics/KPIs for field force and digital platforms; partnered with internal/external teams to deliver BI solutions and reporting

Delivered segmentation, targeting, and field force effectiveness insights; supported cycle planning, performance measurement, and key account (KAM) enablement needs. Launched KPI reporting for new marketing products and ongoing commercial performance tracking. Led design and rollout of a commercial BI platform based on Qlik, enabling harmonized insights and reporting.

Standardized and harmonized CRM modules (interactions, cycle plans, support/ticketing, territory management). Enabled Veeva CRM capabilities including Approved Email (rep-triggered) and CLM via eDetailers; led vendor delivery and rollout of multichannel cycle plans.

Development of the Rwth elearning system in Sharepoint server 2013. Creating Restful Api's for services provided by the system. Planing and implementing the App store for web and mobile applications for the Rwth's elearning application.

Worked on improvements, enhancements and back-end programming in CANDI (an internal Ericsson tool for node dimensioning and traffic calculation in the telecommunication network). Designed and developed various internal applications for Ericsson in Perl, PHP, VBA and Java.

Analysis, Design, Development. Text and voice communication with local and foreign clients for problem resolution and specification gathering. Typical Projects include Desktop, Web Application development with Visual Studio .Net, XML, SQL Server. The software systems include products related to HealthCare, Loan Origination, Inventory Management etc in Desktop Applications Category and database oriented web applications.