Nancy Escher-Kalogeropoulou

•Definition of a 360° marketing strategy on customer acquisition and retention •Management, evaluation and analysis of marketing channels (affiliation, online ads, events, CMS, PR, email campaigns) •Build and manage the affiliate partner network in the UK •Creation and implementation of marketing campaigns •Liaison with existing and potential partnerships for new business opportunities •Increase brand awareness and recognition though UK research databases •Management of an external PR agency

•Supporting marketing managers on the client centric marketing for the Insurance, Banking and Capital Markets industries •Managing the implementation of digital marketing channels-online, email, social media •Handling the creation, submission and posting of the Capital Markets and Insurance blogs and microsites •Development and delivery of an events programme •Database maintenance using SalesForce •Contributing to the successful implementation and delivery of targeted client mailing

•Support on the re-branding process of the Royal Docks Business School •Managing the content collection, production and effective distribution of marketing material •Handling the planning and effective delivery of digital marketing campaigns •Improving and updating the external and staging websites •Collaboration & liaison with various departments and design agencies •KPIs via Google Analytics •Social media content creation •Event support including planning, filming and photography

•Social media management driving brand awareness •Sourcing and development of thought leadership content •Defined a strategic marketing plan to create and increase leads •Creation of marketing material •Business development activities •Headhunting and research to increase leads and gain new clients