Nilufar Amberger

Developing a strategy for infrastructure to enable and automate large-scaled CRM campaigns. Develop specs and work closely with the product team on system implementation of a marketing automation tool and other CRM product solutions. Planning and execution of CRM strategies across the customer lifecycle. . Planning and execution of CRM strategies across the customer lifecycle. Developing insights into campaign impact.

Implementing holistic reporting structures for mobile app acquisition with a focus on paid online channels. Establishing KPIs delivering on user acquisition and efficiency goals Analyzing cohort-based user behaviour. Managing performance metrics and budget tracking. Managing day to day communication within teams and third-party vendors

Creating marketing and communication content for an Iranian hostel, addressing international travellers in Iran.

Managing and conducting qualitative and quantitative market research projects (FMCG / media industry) for national and international clients Coordination and communication with internal and external partners Designing of research methodology and crafting of relevant documents Data collection and data analysis Moderating of qualitative research Reporting for product and brand management Speaker at the annual iconkids & youth marketing congress

Language program. Working in the tourism and hospitality industry

Conception, implementation and controlling of Search Engine Marketing campaigns to increase sales and brand awareness. Supporting the online marketing team in creating communication campaigns and social media content.

Organization, designing, conducting, analysing and reporting of a B2B banking satisfaction survey

Rekrutierung von Studienteilnehmern. Durchführung von standartisierten Interviews Dateneingabe

Farsi

Marketing & Strategy