Mag. Patricia Calderon

• Managed risks of a £22M online platform migration project for one of the company’s key brands. Arranged weekly meetings to review risk status and agree mitigation actions with workstream leaders. • Produced business cases based on the Commercial Impact Tracker that measured the economic impact of platform migration decisions. Total economic impact valued at £4M.

• Led the Innovation Lab team of 12 colleagues in charge of the planning and testing of new B2C financial products and services. Tested 50+ financial products and services, and implemented 20+ successful pilot products, achieving at least 25% increase in sales.

• Implemented and monitored a change project to allow the upskilling of 300 employees working as field sales personnel to call centre agents.This project delivered 33% increase in sales, equivalent to (GBP) £2.4M annually. Organised weekly meetings for project update. • Optimised the profitability of financial products through cost-benefit analysis. Reduced the acquisition cost of credit cards by 16% redirecting sales to specific channels.

• Led and implemented strategic customer segmentation within the call centre which helped to increase the sales of credit cards by 17%, which represented an increase of (GBP) £1.8M annually. • Designed an incentive scheme for sales employees related to the launch of 5 new products based on financial forecasting, market research, and budgetary constraints.

Analysed and reoriented the strategic targeting of marketing campaigns to increase the activation and usage of credit cards. As a result, the initiatives increased the annual revenue by (GBP) £500K.

• Innovation in the Global Landscape • Strategic execution • Ideating and launching new products • Making innovation happen • Pricing • Digital Strategy • Brand Management • Organiser member of the 4th Annual Italian Private Equity Conference

Strategic consultancy projects with companies based in UK and with international operations: o BP Castrol. o Sandbox & Co o Co-operatives UK

BEng Industrial Engineering, 2:1 (2nd Place in the Class) Awarded: Diploma in Industrial Engineering (2011) and Prima AFP Academic Excellence Award (2011) Received: United Nations Programme for Development (UNDP) scholarship (2010).