Pedro Pacheco

Leading the Marketing team in Power Solutions, encompassing the areas of Product Marketing, Digital Services Development, Training, Trade Marketing, Business Intelligence, Pricing and Marcoms. Moreover, my responsibilities entail the development of one of the most emblematic automotive brands on the market: VARTA.

Leading all Marketing areas: Product Management, Product Marketing, Strategy, Demand Generation, Marcoms and Customer Engagement. Some key achievements: • Track record in building and developing Marcoms team from scratch • Driving the company's digital marketing transformation and inherent change management • Improving value-selling of products and services • Optimising value propositions to increase customer conversion

Working for one of the units of Total (SunPower Corporation), I had ownership on: • Driving the development process together with R&D • Product pricing and P&L • Development of go-to-market and commercial strategies, coordinating the entire value chain • Defining and managing marketing promotion programs • Channel strategy for B2C/B2B and distribution

Advising companies on how to reshape their marketing strategy, driving the creation and implementation of new business areas. • Advisor for finance and Tier1 consultancy via Gerson Lehrman Group • Market assessment, process mapping, go-to-market (7Ps) strategy and implementation of a new business area for Euro-Fitting Management (a joint-venture of Michelin and Continental) • Development of a 5-year growth plan for Transparency International - world's most prominent anti-corruption NGO

• Responsibility for the strategy of a range of Lexus products in Europe and CIS • Conducting quantitative/qualitative market research on European premium customers • Heading the planning of new products and defending its business case towards European and global Top Management • Spearheading the go-to-market strategy and ensuring full launch campaign integrity towards product and brand positioning • Ensuring coordination of Lexus product teams at national level

• Development of communication strategy for the launch of several Toyota/Lexus models • Project Manager for the creation and development of technical communication materials • Managing 15 external marketing and communication agencies • Ownership of technical product events • Delivering technical presentations to a wide range of stakeholders - from internal training to Press

• Best Student Award 2009-2010 • Final classification of Greatest Distinction (Summa Cum Laude) • Top grade for final project (In-Company Project) • Author of the Best Business Plan of the Year • Chosen to represent the school at the European Business Plan of the Year competition

Being one of the most reputed universities in the country, this degree encompasses a solid foundation in mechanical principles, statistics, several programming languages and management subjects (Finance, Marketing, Supply Chain, Operations).