Peter Muschick

Leitung Außendienst Key Account Markenpartner Tankstellen

• Shaping, delivering and effectively executing global Loyalty / Payment Strategies through local country organisation. • Review and re-position the Marketing Alliance to reflect interdependencies with Loyalty Programs and enable/lead strategic negotiations with key partners.

• Conceiving and leading the Retail Outlet Network Strategy Development for major capital markets (Italy 2010 & Germany 2008), setting the base strategies. • Successful negotiator for network acquisition in complex negotiation environment, e.g.(ministry of transport, insolvency lawyer, motorway concessionaire, assigned negotiator) • Interface with key central and in-market stakeholders in Network, Marketing, Strategy and Sales to drive alignment and consolidate into a Global Network Plan.

• Shaping, delivering and executing a focused Retail Outlet Strategy for DACH. Focusing on delivery results with a strong commercial acumen; • Managing a Team of 6 Field Planner • Managing the Network Capex Key enabler for the success: ability to build team spirit, identify common interest and focusing my team on the main priorities, overcoming the organizational conflicts and unintended competition.

• Launching Premium Products (e.g. V-Power Diesel) and Maingraide products to the retail network in Germany • Managing a project team of 20 people • Developing the product value proposition, the strategy, launching a marketing campaign, managing the marketing, sales budgets • Managing the Promotion campaigns

• Leading the Retail Network in NRW as a Sales Manager (9 direct reports) from bottom position in terms of profitability, customer loyalty to top position within two years, having identified critical blockers in a merger constellation, united the different company cultures (DEA/Shell) and set clear joint targets and directions. • Ensuring Quality and Safety Standards. • Managing a team of 9 sales representative, 300 retail outlets, > 1bl Euro Turnover

Bluemarx was an Internet Retailer, offering various home entertaining products • Consolidated an Internet Start Up from loss leading to break even as CFO, shutting down loss leading businesses (Singapore / Germany, 30 employees) and focusing on the key competencies and on the home market in Sweden. Through open communication and display of my personal beliefs regarding the future of the company, it was possible to maintain the overall performance and ensure the relative unobstructed closure in Germany.