Prajakta Sarode

- Develop consumer promotion materials & execute "Go-to Market" initiatives - Perform market research & Develop Market development and Market penetration strategies - Perform competitor analysis & monitor competitor activities on social media & various digital platforms - Manage & organize photo-shoots, product specs, trade fairs & PR events

• Look for opportunities & define marketing strategies to enhance brand recognition on different platforms • Collaborate with internal marketing, IT & sales team and external business partners to implement different projects • Partner with content development team to create promotional content for web and Email campaigns • Play a continual role in analysing customer data for strategising and executing product campaigns

• A study on Millennials with a focus on Social Media and Content Consumption • Monitor competitor’s activity on Social Media and Websites • Perform market search to prepare consumer behaviour & spending pattern reports used by brand development team • Analyse behavioural pattern & Recommend marketing strategies to marketing managers

Marketing - majors Finance - minors