Rachel Edwards

Responsible for brand marketing strategy, seasonal campaigns and digital communications, working closely with creative, retail and e-commerce teams. Focused on maintaining a consistent brand identity, understanding customer needs and supporting the brand's growth across different channels.

Led brand marketing initiatives, seasonal campaign planning and digital communications, collaborating with creative, retail and e-commerce teams to strengthen brand positioning and customer engagement. Contributed to marketing strategy, campaign execution and the coordination of cross-functional projects.

Managed marketing campaigns, brand communications and digital marketing activities, working closely with creative, retail and e-commerce teams. Supported seasonal launches, customer engagement initiatives and the development of consistent brand messaging across different channels.

Focused on fashion marketing strategy, brand positioning, consumer behaviour and digital marketing, with an emphasis on the commercial side of the fashion industry.