Raphael Pleschounig

Steering and guiding all brand building efforts at kununu from strategy to operations: - Building and leading a team of 8 designers and marketing experts - Defining the brand strategy & positioning - Steering brand marketing to grow brand awareness - Launching brand campaigns with a digital first approach - Setting up and managing sponsorship initiatives - Brand tracking, KPI and budget planning - Ensuring consistency throughout all touchpoints - Establishing brand assets from design to claim and slogans -

Establishing a brand building competence at kununu to leverage significant business impacts. Within my first 6 months at the company, I focused on: - Launching first brand campaigns - Educating the organization on brand building - Qualitative JTBD research - Establishing the fundamentals for the brand

I was heading the Research & Brand Consulting service at KISKA, leading and growing an extraordinary team of up to 8 (UX) Researchers, Consultants and Strategists. Responsibilities included: - Business development including budget, team and resource planning - Account management and client consulting - Leading brand positioning & strategy projects - Steering and creating holistic brand experiences for our clients - Defining design positionings with clients to set on-brand directions - Establishing UX resea

Teaching qualitative research methods in the Bachelor's and Master's degree of the study program Design & Product Management as guest lecturer.

In the role as a Senior Brand Strategist, I was taking over more responsibilities in managing clients and solving business challenges on a larger scale: - Defining brand growth strategies in new markets (China, SEA, India, US & South America) - Derive marketing strategies for short- & long-term growth - Develop new products through brand-centered innovation - Moderating workshops and analyze business challenges of clients - Selected clients: Husqvarna Motorcycles, KTM, Yadea, CFMOTO

Starting at KISKA in a still very small research & consulting unit, I quickly took over responsibility for client projects in European markets with a strong qualitative research focus: - Setting up and planning qualitative research - Executing research projects with brand, product, design or marketing focus - Analyzing results, discussing recommended implications and presenting to clients - Briefing designers and ensuring on brand and strategy execution - Selected clients: ZEISS, Stiegl, adidas, KTM

Assisting in marketing activities with a focus on managing and promoting events of the brand experience world of Stiegl ("Brauwelt") in Salzburg.

As an intern I was analyzing market sales and forecasting trends with primary accountability for the CCTV market in Europe.

Assisting the data maintenance organization in the daily routine and handling small data preparation jobs.