Roberto Chaverri

Advise small to medium size companies on Strategy, Innovation and Business Performance Improvement. Facilitate Strategyzer Business Model Generation and Value Proposition Canvases processes. Structure investments projects.

Responsible for structuring and leading the company´s new business development strategy, including product innovation and expansions adyacent and beyond its core. Responsible for assessing and selecting new growth opportunites, developing the business strategy and conducting the entire business development process.

Define the portfolio strategy for the entire cluster including brand programs, innovation, price strategy, brand migrations and resource allocation.

Lead the development and implementation of consumer engagement activities, pricing decisions, product and portfolio strategy for the local/low price portfolio in Central America and the Caribbean Area.

Define and execute all Marketing programs and activities including copy elaboration, agency management, media buy and negotiations with media companies, as well as lead the Business Planning, Strategic Direction and Marketing Organization Development processes.

Responsible for developing and executing the Marketing programs of three categories: Bleach & Laundry Additives, Bags & Wraps and Cleaning Utensils.

Execute the marketing plans in Costa Rica for Los Conejos Bleach and Laundry Additive Brand.

Design, execute and coordinate syndicated data research and ad hoc studies in eight markets.

Responsible for store audit and ad hoc studies, conducting feasibility studies for new business opportunities and supporting Brand Managers in the Business Review and Brand Plan processes as well as brand activities.

Food & Agribusiness / Marketing

Marketing