Ross Jennings

In this role I am responsible for the Account-Based Experience/Marketing Vertical Strategy of Data/Telecom and Semiconductor Packaging markets. I have a small team, where I manage an ABX Activation Manager and 2 ABX Social Selling Managers.

I currently have the responsibility for 3 main areas within the Industrials Strategic Business Unit: Account Based Marketing, Marketing & Lead Automation, Diversity, Equity and Inclusion. I am also mentoring 2 working students.

During my time in this role, I held various Project Management positions leading cross functional project team to ensure a smooth roll-out and integration of system infrastructure in the Industrials Strategic Business Unit. This included but was not limited to Marketing Automation, Product Information Management (PIM), Digital Asset Management (DAM).

- Global Strategic Business Unit Hybris PIM Lead - Global Project Manager - Lead Management/eCRM - System asset owner and business unit IT application owner - Strategic Business Unit representative for GDPR/Data Protection

During my time in this role at GROHE, I held the following responsibilities: - Central endorser management (eCRM) - Global editorial management and planning - Marketing Automation owner and implementation partner - KPI reporting and analytics for email marketing activities - User Generated Content roll-out partner

During my time in this role, I supported the eCRM and GROHE SMART manager, coordinated email marketing activities and liaised with local countries.