Salomé Delay-Goyet

Managed the sales cycle of CPM Display Ads campaigns with integrated content creation to Travel organizations & media agencies from acquisitions, campaign management to the team sales training (4 people)

Managed the sales cycle of CPM Display Ads campaigns to hotel chains and DMOs from prospection to account management and retention. Special focus on new acquisitions to grow the product (2019 launch) - Doubled 2021 sales target (>200.000€ revenue generated)

Managed the sales cycle of 2 advertising products to independent hotels from acquisition, scaling to retention and sales strategy development

Managed 3 key OTA accounts on meta publishers (Google, TripAdvisor, Kayak, trivago) from campaign management to client’s scale-up.

Supported the 10-people communication department in the group B2C international digital marketing strategy PROJECT: Assisted the Digital Marketing Manager in coordinating the new group website launch project (migration to Kentico 10, new design, content optimization & new user experience) from start to finish

Supported the 10-people communication team in managing events, the digital strategy and the Parliament guided tour service INITIATIVE: Developed, managed and promoted a new Guided Tour Service for individuals and solo tourists (+/- 800 visit requests managed) to answer increasing demand.

Supported the 5-people team in administration and physical representation of Mexico at the Council of Europe: - Covered meetings, conferences & conventions at the Council on behalf of the representation and edited the reports for both Strasbourg and Paris office - Sent official communications and managed archives - Translated official documents in French/English/Spanish

Trained SME/VSE to Google tools (My Business, Analytics, Trends) to gain visibility on the Internet and improve their Google referencing - More than 450 professionals supported by the team in Alsace within 2 weeks and concretely improved the digital strategy of several SMEs - Supported and followed companies individually while being a Google representative Participated in the animation of a Google workshop during a E-Business Forum

Exchange Year (Partner University of EM Strasbourg Business School)

Ranked 17th of 219 - Intercultural Management and Leadership - Digital Transformation of Organizations - Advanced Marketing & Branding - Entreprises Organisational Dynamics - Business Finance

Intensive French multidisciplinary program preparing for the entrance exams for national top business schools