Sarah Bergemann

• Nutzung diverser Marktforschungstools (GTC von Nielsen, SimIT von GfK, CREST von NPD) zur Durchführung von Analysen sowie KPI-Trackings • Begleitung qualitativer sowie quantitativer Studien in Kooperation mit externen Marktforschungsinstituten • Weiterentwicklung der Informationsquellen in punkto Außer Haus Markt Insights

• Erstellung und Koordination von Sales Materialien (Salesfolder, POS Material) • Planung von Kaffeeverkostungen • Weiterentwicklung und Präsentation der Schulungsmaterialien zum Thema "CHAQWA Kaffee verkaufen"

Durchlaufen diverser Stationen innerhalb des Unternehmens (zB Verkaufsberaterin., Business Development Handel, Management Assistant des Direktors Handel, Auslandseinsatz Atlanta)

Taking over the lead for various projects, like product relaunches and the development of a brochure. Coordinating online marketing activities and participating in market research projects. Communicating with design agencies and other external partners. Analysing the market using Nitro (by Nielsen).

Developing a general change management framework and applying it to a specific case at Santander. Evaluating former change processes, as well as giving specific recommendations for a current change process.

Responsible for the development of mailings that were sent to Yves Rocher's loyalty card members. Communicating with design agencies and print shops. Taking over the lead for the development of one of the mailings. The thesis contained a comparison of the shopping behaviour of French and German women and their view on the brand Yves Rocher.

Developing a market entry strategy for the English market for a Dutch manufacturer of carrier pigeon cages. The research included conducting an online-survey amongst English carrier pigeon holders.

Double Degree