Saverio Progano

Inhaber, Founder / CEO, Mediagenic

Lausanne, Schweiz

Fähigkeiten und Kenntnisse

25 years experience in the marketing
communication and media business. 10 years in mark
communications and events. Creative
strategic thinking
planning and implementation
efficiency driven as well as open minded and able
international and national business experience
cosmopolitan
networking
Media Strategies
Media Planning & Buying
Online Advertising
Communication

Werdegang

Berufserfahrung von Saverio Progano

  • Bis heute 16 Jahre und 6 Monate, seit 2008

    Founder / CEO

    Mediagenic

    Over 35 years experience in the marketing, communication and media business. 10 years in marketing and over 25 years in the media marketing and communication business. Creative, strategic thinking, planning and implementation, efficiency driven as well as open minded and able to think out of the box, international and national business experience, cosmopolitan, networking. Course director and teacher in Communication & Media at SAWI - Academy for Marketing & Communication

  • 2003 - 2008

    Managing Director

    Mediaedge:cia Switzerland

    Managing Director at Mediaedge:cia Switzerland. Main responsibilities: Client portfolio, Strategic consulting, Communication planning & implementation, New Business Development, Client Revenues and Staff Costs Management (8 people), Responsibility for P&L

  • 1998 - 2002

    Client Service Director

    MQI Initiative (later Mediaedge:cia)

    Main responsibilities: Client management and development, communication planning & implementation: Richemont Group, McDonald’s, easyJet, H&M, Diageo, 20th Century Fox, Fisherman’s Friend, Mazda, Clarins etc. Management of 5 media planners.

  • 1996 - 1998

    Marketing Manager

    L’Oréal (Switzerland)

    Marketing responsibility for the brand Kérastase

  • 1995 - 1996

    Marketing & Brand Manager

    Renault (Switzerland)

    Responsibility for premium segments and business development projects

  • 1989 - 1995

    Marketing Manager

    Weitnauer Trading Co

    Marketing responsibility for the duty free Diplomatic department worldwide

Ausbildung von Saverio Progano

  • Business School

Sprachen

  • Deutsch

    Muttersprache

  • Italienisch

    Muttersprache

  • Französisch

    Fließend

  • Englisch

    Fließend

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