Shannon McCullock

Providing comprehensive operations management, executive-level leadership, and strategic planning for a region with 750+ employees and annual revenues in excess of $400M.

Successfully controlled $400M in sales, managed a $240M budget, and deployed capital investment initiatives of over $30M annually.

Hired as the second-in-command financial leader of a $1.4+ billion Food Service Distribution Division. Initially challenged to establish a new financial reporting team, and hire and train staff to create and analyze multi-system reports to monitor the performance of a division with a multi-regional sales group. Charged with creating a multi-divisional rolling projection model reflecting sales, costs, and market demands which was adopted by all corporate divisions.

Led team of credit analyst specialists and an external third party sales team in the US and Puerto Rico that focused on private label acquiston strategies and customer service, and made decisions on personal and business credit cards for 522 Sam’s Clubs. Activities entailed personal and business credit risk analysis, credit acquisition strategies, credit card use and retention plans, outside sales management, field operations leadership, and call center operations. Interacted with external fraud management

Dual role position while Finance Manager where I was tasked to Spearhead a Member Life Cycle Marketing Program that required intense focus on customer retention and behavioral change as well as loyalty strategies, national marketing campaigns, advertising and media strategies, third party market agency management and partnerships, event marketing, and multiple vendor relationships. Hired and collaborated with print production houses, photography, and design professionals.

Key activities entailed financial planning and forecasting, consolidating corporate financial forecasting data, reviewing projected financial statements, creating reports to track costs vs. budgets, identifying financial risks, recommending profit improvement strategies, creating financial presentations for executives, and controlling a $74 million marketing and membership budget.

Member of a $240+ million company. Significant activities included corporate acquisition valuations and integrations, P&L line item analysis, regional consolidation financial statements, balance sheet account reviews, and financial controls and policies. Supervised four Staff Accountants.

Finance

Finance