Shivakant Tripathi

I plan, execute, and analyze marketing campaigns to drive cost-effective and high-quality leads. Conducting A/B tests to optimize ads, messaging, and landing pages. Increasing website traffic via organic search using SEO and content strategy. Implementing nurture engines to drive awareness and pipeline velocity acceleration for TOFU, MOFU, and BOFU. Revamping PPC advertising and removing underperforming ads resulted in immediate performance improvement.

PCITS Pvt. Ltd. is a digital marketing agency; helping SMEs with their organic and paid media needs. Per the profile, I was driving Digital Marketing, IT, Education, and banking lead generation division as operations Head. In addition, I managed a group of Sales, SDR, and Digital Marketing experts in the organization by reporting directly to the company's founders. I managed a group of 13 digital marketers to ensure the execution and delivery of client projects.

I was responsible for developing and managing the company's web presence, including social media business accounts. - Ensured timely delivery of projects by managing timelines and resources effectively. Improving ROI on Google AdWords and achieving top organic rankings for key phrases. - Generating brand awareness, increasing user engagement, and driving online sales for clients. - Generated new business opportunities through networking, cold-calling, and attending industry events.