Silvana Canessa

Deliver exceptional services to customers by providing natural fruit cocktails and play live music. Schedule and direct staff in daily work assignments to maximise productivity. Monitor bar operations. Create and implement marketing plans along with promotions to increase sales. Direct and train delegates staff. Refurnished house to make commercial place by planning and executing structural change. Attained more than 20K Facebook likes since 2013 by applying marketing strategies.

Educated students according to latest Peru market trends and improved course materials in accordance with new business marketing approach and opportunities. Taught various courses including Marketing 1 and 2, Digital marketing, Packaging Design, and Consumer Behaviour. About 97% of graduates work in field they had studied (Data from IPSOS Perú 2017). The graduates achieve the highest salaries in 17 different careers (Data from Ponte en Carrera)

Collaborated with trade agreements through plans and implementation of value and volume promotions at POP. Engaged in sales plans: orders, production, shipments, client invoices, daily field coverage, and directly contact with several sales teams. Managed effectively KPI’s execution, including sales projections, coverage, and incentives. Introduced merchandising and gimmicks. Improved sales by 50% in first year of management, enhancing brand awareness by 70%.

Supported implementation of marketing promotions by placing materials in purchase market, planning of promotion rotations, making merchandise and dealing with suppliers, demonstrating product to clients, and conducting training for sales teams. Increased 11% sales growth by executing Club Puntos loyalty plan for traditional channel. Scheduled and execution of events for over 1.5K clients by managing space and staff, negotiating with suppliers, and directly contact with customers.

Marketing Advertising Public Relations