Syeda Saher Gul

- Strategize company’s analytical framework and lead a 7-member team of data scientists and data analysts. Serve as analytics consultant and trainer. - Enabled sustainable task automation solutions which have helped reduce the workload of ad-hoc team by 40%. - Through real time analytics enablement during Azadi Sale23 mega campaign, managed to overachieve orders by 30% of the set target and GMV by 4%. - By proposing a new coin loyalty program, helped company optimize costs by 30%

- Prepared a cross-skill training enablement program for data engineers, data analysts and data scientists which led to 25% increase in productivity - Created ‘Offer Movement Dashboard’ on Tableau which acted as a one stop solution for tracking of 55 product offerings which has helped reduced the volume of redundant tasks by 50%. The dashboard got recognition at group (Veon) level and got utilized in 10 other departments.

- Managed Next Best Offer (NBO) & Dynamic Pricing Model which used to contribute `3 billion PKR annually to company’s revenue - Through RFM [Recency, Frequency, Monetary] analysis developed customer segmentation for targeted marketing

Served the role of an analytics consultant where majorly my expertise included ‘answering management questions’ and ‘exploring the unexplored’ using advanced analytics.

- Handled data and reporting requests of 50+ stakeholders including higher management - Trained 10+ interns on data wrangling and analytics - Delivered training on business intelligence & analytics enablement to train an audience of 50 people

Marketing | Innovation Management | Training & Development