Tatiana Alexandrova

Adult portrait, baby, children, animals, events, landscape, architecture photography

• projects development and implementation in CEER region: launch of new products, consumer campaigns in all region, supplying of countries with POP materials; • participation in other projects: implementation of changes in global strategies and tactics, web-sites organization for CEER countries, PR campaigns; • budget tracking, constant updates and customer marketing support for distributors

Coordination of dealers marketing departments work (members of Group), dealers marketing data handling, orders of POS- and advertisement materials, coordination and control of media and advertisement agencies work, participation in organization of PR-events of Group, contacts with mass-media, competitors activity monitoring, market news monitoring, analytical reports, coordination of market research projects

- Market research: consumers, competitors, partners, clients; prices and retail audit and monitoring - Analysis of sales, assortment, ABC - Product policy - assortment management, products characteristics, proposals of new products, improvement of package - Brands development, branding - Positioning - Prices analysis, decisions about prices - Promotion - advertisement policy, advertisement choice, order; BTL, PR, events management - participation in exhibitions, fair, presentations organisation; provi

Organization of exhibition program, work at the corporate stand in the fair “World of glass”; working up of database of potential clients, database of competitors, analysis of glass, insulated glass, windows markets; contacts with potential clients; preparation of corporate publications, translation; weekly Russian language trainings for personnel

nternet-marketing - analysis of the Bank’s website; PR - updating the Bank’s mass media database, contacting media partners, search for potential media partners; preparation of the Bank’s publications

Marketing analysis