Walaa Abu El Aeinen

* Devising strategies to drive online traffic to the clients website. * Developing and managing digital marketing campaigns * Utilizing a range of techniques including paid search and local publishers. * Overseeing the social media strategy for the clients. * Managing online brand and product campaigns to raise brand awareness. * Responsibility for planning and budgetary control of all digital marketing. * Evaluating customer research, market conditions and competitor data.

- Lead and champion digital engagement across the organization. - Manage the Digital Media team ensuring effective strategy, delivery and evaluation of all digital activities. This includes websites, online marketing and engagement, social networks, e-commerce, mobile, search engine optimization, user experience, email marketing, analytics and digital governance.

- Planning of assigned accounts - Buying in case of any ad hoc or special buys in assigned accounts outside annual deals or agenc deals. - Supervising the reporting of assigned accounts * Work in hand with offline counterparts to ensure digital recommendation is in line with advertising and marketing objectives. - Develop and build strong working relationships with internal teams - Lead and mentor a team; contribute to and provide performance evaluation on digital planning specialists.

- Develop and manage media plans and market flowcharts. * Monitor new trends in digital media. * Help clients in incorporating the internet and other digital media into their advertising campaigns. * Ensure that client goals, budget, and target audience are met. * Track effectiveness of advertising campaigns, analyze data and provide viable strategies. * Utilize research and reporting tools to gather competitive insights and supporting the sales team (Google Analytics, Nielsen, etc.).

Identify the best mix of media channels to deliver an advertising message to client\'s target audience. Using research data, they consider what is going to be most effective within the budget allocated and give the client\'s product or service the maximum exposure. Provide insights across the entire media spectrum, including mobile communications and online media.

Search Marketing professionals develop marketing campaigns around keywords/terms that relate to our client’s product/service in an effort to convert a browser to a buyer. By thoroughly understanding their client’s initiatives and goals, they can produce and deliver highly effective campaigns that have a direct and measurable effect on bottom line sales figures.

* Managing a portfolio of accounts. * Dealing with all aspects of a campaign. * Using an existing network of industry contacts to generate revenue. * Leading and training other members of the account team. * Managing the work of account executives. * Leading project management activity. * Ensuring necessary actions are undertaken by the account team. * Achieving client targets. * Attending client meetings. * Completing administrative work, as required.

Marketing