fajar khan

• Launched Nissan Charge App (v8) with enhanced features, increasing user acquisition by 10% and improving EV charging experience. • Established partnerships with European charging point operators, executing marketing campaigns and subscription plans, leading to a 22% increase in Nissan Charge App transaction volume. • Developed a performance metrics dashboard for the Nissan Charge App, conducted comprehensive competitor benchmarking, and leveraged data-driven insights to refine market positioning.

• Launched the Digital Instant Loan resulting in a 60% increase in customer acquisition. • Utilized data-driven insights to optimize digital marketing campaigns resulting in a 40% increase in ROI. • Fostered strategic partnerships with Carrefour and Nestle, negotiating discounted pricing agreements leading to a volume boost of 45 million PKR. • Implemented variable and segment-based pricing, driving a 35% boost in personal loan sales volume.

• Managed Employee Banking portfolio of 1 billion PKR, tailored services for corporate clients, resulting in an additional profit of 33 million PKR. • Led and trained a Sales team of 40 to achieve business targets, resulting in a 30% increase in Employee Banking sales volume. • Digitized payroll process with real-time salary disbursement and bulk file upload features, resulting in a 7.5% reduction in operational costs and improved customer service.

• Deployed Connect360, a Salesforce predictive analytics platform, driving enhanced customer insights, increased sales, reduced customer churn, and overall improved retail banking profitability. • Incorporated automated profile scoring and customer segmentation features, which helped in designing targeted campaigns, resulting in a 50% increase in customer engagement. • Optimized sales process flows in Connect 360 in collaboration with Regional Business Units, improving sales performance tracking.

• Marketing: Designed and launched Christmas campaign for Faysal Debit Mastercard in collaboration with popular food eateries, leading to a 10% increase in customer spending. • Digital Banking: Introduced features like real-time transaction alerts, biometric authentication, and bill payments in the Faysal Digibank mobile app, boosting user engagement by 35%. • Product Development: Contributed towards the development and launch of Faysal Flexi Credit.