Mag. paulina mena

• Responsible of the events planning agenda of the Association • Preparation & coordination of Executive Board meetings • Responsible of the PR & Communication strategy of the Association, including internal/external communications, digital strategy (website, newsletter, social networks) • Coordination and follow-up of direct marketing agencies and campaigns Collaboration with the Editorial Committee of the Association’s magazine

Responsible for the 5-year strategic plan of the company, with a focus on marketing and business strategy Preparation of the annual marketing budget Management of business relationships with pharmacy chains Responsible of the New Products strategy Responsible of the management of external agencies to support the business Management of key stakeholders, focusing in opinion leaders, educational institutions and scientific societies Development of strategic business initiatives

Sales consolidation of the product portfolio within the top 5 of its market segment Development of the annual marketing plan and budget for the portfolio Development and implementation of new product launches Management of loyalty programs for patients, implemented with pharmacy chains and other distributors Responsible for developing a massive awareness campaign for patients, with emphasis on prevention and healthy lifestyle

Management of the leading brand in the category, developing of the annual marketing and budget plans Coordination and implementation of the brand strategy at a regional level, with local adaptation in 13 countries of the Central American and Caribbean region (Spanish and English speaking countries) Development of an incentive plan for the sales force Development and management of an optimization model of local marketing budgets Design and implementation of a market intelligence program

Management of the client portfolio of Insurance Companies, with emphasis on new product development (pharmaceutical insurance) and costs management Customer base expansion by developing new contracts with large companies (Public & Private) Responsible for training HR managers in the management of pharmacy benefit programs Development of direct marketing campaigns with large customers (companies) Commercial training to other subsidiaries teams

International Fashion & Luxury Management

Business leadership Corporate Governance

Business Administration