sama bahadori

Delivered a GIS-integrated citizen engagement platform for municipal districts, bridging spatial analysis, business requirements and stakeholder rollout. Worked with municipal stakeholders and developers to gather requirements, test new features, and support system rollout. Expanded platform adoption across the municipal client segment (~20% growth) and contributed to a ~5% revenue uplift in the quarter following CiRM launch.

Developed site suitability analyses in ArcGIS using demographic, mobility, traffic, and population data to support the placement of advertising infrastructure. Analyzed urban mobility and pedestrian catchment patterns to identify high-dwell locations, peak corridors and accessibility bottlenecks. Produced ranked site recommendations and cartographic visualizations for premium-brand FMCG, translating spatial analysis into clear output for non-technical stakeholders.

Analyzed the needs of urban planners and engineers, leading to improvements in specialized software and an enhanced user experience. Managed key project tasks including communication, documentation, and budget management, ensuring timely project delivery. Collaborated with urban planning experts to design new software features, driving increased product sales and market expansion.