Alena Shelkova

Standardized and ad-hoc reports preparation for the actors of the Small&Major Domestic Appliances market; Data analysis and extraction from the distribution panel to prepare presentations; Market monitoring and synthesis of the information into the weekly newsletter.

Digital projects assistance: social media monitoring, e-commerce development, website relaunch; Customer data analysis and segmentation; Operational marketing assistance.

Assisting brand managers of the professional haircare brand Indola; Product performance, competition and strategic market analysis; Development of concepts and packaging ideas.

Analysis of loyalty programs in the foreign big chain retail; Price promotions mechanics systematization and foreign practice analysis; Search and adaptation of the scientific materials to improve marketing analytics.

Market and target segments analysis for clients (retail, banks, consumer goods) to develop marketing strategy; Target markets and competitors advertising activity analysis using specialized software; Assistance in the organization of the event (beach volleyball competition) for the Agency's clients and partners.

The project development for the new strategy of cosmetics products promotion; Pharmacy e-commerce in Russia and worldwide analysis to develop recommendations for company's e-commerce relaunch; Website analytics and social media marketing strategy development.