Amanda Martins

Developing the main PlayStation retailers: Dealer Plan (Demand forecast, MKS, Attachment Ratio, Product Mix, Exhibition & Activation and Budget control), dealer follow up (sell in & sell thru), trade marketing management, financial and fiscal analysis, managing a team of four people.

in charge of PlayStation hardware and peripherals. Marketing Plan, Product launch, Product phase in and phase out, Channel Strategy, Market Research (GFK/Ad Doc Tracking in consumer behavior and brand awareness), Advertising and Communication (ATL and BTL), Promotion, Pricing, Budgeting and Accountability Follow up.

PMO: In charge of special marketing projects such as product line release, relationship programs, portfolio evaluation and tools development.

Responsible for product management of three types of spirits (Leblon Cachaça, Eristoff Vodka and Natasha Vodka). Marketing Plan, Market Research (Nielsen/GFK), incentive campaigns with sales team, wholesalers and retailers, events organization, financial analyses and P&L control, international report.