Anna Cristiano

• Planning and implementation of offline and online communication campaigns to increase cross-selling and up-selling, acquisition, retention and to improve customer interaction with digital touch points • Analysis of customer communication campaigns results based on defined KPIs and reporting to management • Customer Analysis to support the evolution of the products portfolio and customer segments • Support to define marketing plans & activities

• Historical data analysis to identify significant trends and drivers to improve customer behaviour knowledge • Build up a valuable customer database to support the analysis • Develop standardized reporting • Corporate reporting maintenance (monthly and weekly) in order to monitor current account KPIs • Analysis of the competitive frame and product positioning compared to competitors • Define and implement product strategies for “retail” customer

• Management of relationships with customers • Analysis and resolution of customers’ problems • Reporting

Economics of the administration and evaluation of companies