Anna Pantazi

Leading, managing and coaching a team of analysts and consultants and being responsible for the team’s vision, strategy, profitability and growth Managing client relationships and global projects from proposal writing to presentation

Customer research: Using quantitative and qualitative research (consumers and B2B) to solve business challenges and inform strategic decision Optimising propositions and pricing using scenario modelling techniques (e.g. regression, conjoint analysis, segmentation) Working on every stage of the project life cycle from proposal writing and questionnaire design to data analysis and delivery Training, coaching and managing a team of analysts and consultants Building and growing client relationships

- Managing quantitative projects across various industries, including financial services, media and technology - Providing insight on proposition refinement, pricing, brand value, customer retention and acquisition and marketing communications - Implementing advanced analytical techniques including conjoint, MaxDiff and segmentation analysis

Questionnaire design Online scripting using Sawtooth Fieldwork management Data cleaning Data analysis using SPSS and Excel Report writing

Statistics, Research methods, Cultural evolution Focused on the evolution of human behaviour and specialised in developing computer simulation models of cultural evolution

Biology, Biochemistry, Statistics