Asitha Nikahetiya

I was responsible for business strategy, operational planning and performance management in retail sales channels, with more than 65% of the total company revenue. As the interface between sales teams, product, marketing & corporate planning, I ensured that the channel strategies were aligned with overall corporate objectives. As the business product owner for digital infrastructure & digitization projects, I managed the development and administration of digital operational systems and several BI tools.

Project consultant/manager for pilot project on micro-marketing, led by Boston Consultancy Group in Bangladesh on behalf of Axiata Group. Responsible for execution of the project in one of the chosen market clusters and development of playbook on micro-marketing strategies.

Program manager for business solutions and business projects.

Technology business management. Key responsibilities: Network development project management; technology cost optimization; coordination between technology units and business units for investment approvals; network service quality assurance.

Management of customer experience KPIs. Key responsibilities: Management reporting and periodic recommendations on network quality improvements; process improvement initiatives including obtaining of standard quality certifications.

Competitive Strategy, Digital Transformation, Innovation, Marketing, Finance, Change Management, Leadership, Operational Management.