Axel Neuhaus

Building an innovative and flexible digital and always on focused Marketing Organisation in the new German National Sales Company. Combining Brand, Product, Sales and Aftersales initiatives alongside the Customer Lifecycle. Embracing and focusing the customer and his needs focusing on all touchpoints and tools like CRM, Social Media, Digital Media and Digital Platforms, trying to find some sweetspots in between Creativity, Media and Technology towards Performance Marketing.

Responsibility for the digital marketing in Germany. Developing the digital strategy until 2022 including sub strategies (social, mobile/wearables, platforms, innovative digital sales support) and the structural organisation to build a central digital eco system within der German market for an fluent and innovative user experience. Leading the digital integration within the innovative marketing communications, sales platform development and social media platforms.

Advice and the Business Development for Razorfish Germany as the digital lead agency at the international AUDI budget. Leadership of four central teams, in Berlin (Brand Portals UX / Int. Roll Outs, Integrated Campaigns/Social and Mobile, On-Offline Dialogue/CRM) and Frankfurt (Digital Trade-Marketing, Innovations, German Market) creating and shaping the whole range of the digital business.

Advice and the Business Development at the Frankfurt location. General and structural leadership of all client service teams and accounts. Substantial development of the teams and the integrations process for the agency and the clients.

Responsibility and leadership of international, digital communications and innovations budget/teams from the sectors Automotive (SEAT), FMCG (Nestlé), Healthcare (Novartis), Consumer Goods (Nintendo) and Technology (Microsoft)

Leadership of Vodafone and Philips budgets, advice, planning and conceptual design of the digital brand communication within the sectors marketing communication (B2B and B2C), online dialog and marketing eCommerce. Strategic advice in the sector of integrated communication/eCRM

Leadership of the Vodafone budgets, advice, planning and conceptual design of the digital brand communication within the sectors marketing communication (B2B and B2C), online dialog and marketing eCommerce. Strategic advice in the sector of integrated communication/eCRM

Continious development and growth of the Vodafone account and the structural organsation

Responsible for the Vodafone budget, continious business development and building a structural organisation for the client

Exponential Technologies, Exponential Organizations, Exponential Leadership/Personal Transformation

Marketing

VWL, Marketing