Balaji Nagarajan

GTM Strategy, Product Planning, Brand Communication, CRM and Social Media initiatives

Market Insights - Focus on the right opportunities and develop a unique value proposition Sales Enablement - Informed processes to empower all customer facing roles to have productive and value added engagement with customers Content Marketing - Narrative Content that reflects and aligns with customer buying journey

Advisor to Business & Sales Head for Sales Planning & Execution – Capability Plan, Growth Strategy & Alliance Partnerships for India & EMEA regions - Business Partnerships (Business Solutioning, Domain Capability Building, Joint Go-To-Market) - Pre-Sales (Industry/Market analysis, Go-To-Market Service Offerings) - Sales Process (Lead Generation, Pipeline Building, Client Pitch

Strategic Planning and Research Strategic Technology Trend Reports Go To Market Report - to align Sales processes to Business Objectives Country Reports - Market Opportunity Report for new ventures and business initiatives Marketing Email Campaign Management Nurture Marketing, Drip Marketing, Demand Generation systems Online Marketing - Lead Generation, Hard Dollar ROI, Blog Marketing, SEO, PPC

Marketing Market Research Operations Research