Christina Mehnert

Management lead of key accounts in customer experience management, as well as market, brand and shopping/consumption behaviour tracking. Relocation from Sydney to Melbourne in early 2013 to establish Potentiate satellite office. Clients mainly in FMCG, Retail, Automotive and Energy industries.

Focus on novel analytical approaches for measuring product and brand preferences (e.g. Best-Worst scaling). Research development and implementation, data collection, data analysis in Excel and SPSS (e.g. descriptive statistics and regression analysis), data reporting, continuous communication and final presentations to clients for multiple projects in the FMCG, health care and services industry.

Practical experience during 'dual' undergrad program at HSBA Hamburg School of Business Administration. Conception and realization of corporate and financial print and online publications (annual and quarterly reports), corporate social responsibility reports and corporate magazines. Presentations, proofreading and editing, supplier and continuous client communication.