Christina Oehler

Strategic consulting, conception of integrated/cross-media marketing campaigns, website conception, usability consulting, social media presences/campaigns (B2B & B2C), content creation.

Development and implementation of the digital marketing and social media strategy. Creation of corporate design guidelines for digital media. Development of conceptual and visual video guidelines. Set up and group-wide (Austria & CEE) implementation of social media KPIs, monitoring and online reputation management. Innovation management digital and mobile banking. Formation of a brands control model for the brand Erste.

Strategic consulting, account- and project management with authority over customer budgets, conception of integrated/cross-media marketing campaigns, strategic internet- and social media precences/campaigns (B2B & B2C), implementation (classic and new media), evaluation & reporting, content management/editorial.

Consulting, account management, project management with authority over customer budgets, conception of integrated/cross-media marketing campaigns, internal communications measures and events incl. press work, implementation (PR, classic media, new media, events) and evaluation/reporting, responsible for the pool of freelancers.