Ciara Power

Managing the development and implementation of an international marketing strategy (SEO, Social Media, PPC, Google Analytics, Website, Copywriting, Events). Project managing international growth strategies (in market research, analysis, financial forecasting)

Project managed a mix of ATL and BTL marketing campaigns that included; New brand strategy & launch campaign, New product launch with integrated campaign, Established & managed a research group of 600 customers, Event Management. Day-to-day included brief writing, building customer relationships, liaising with agencies & campaign analysis.

Developed and implemented marketing strategy & budget 2012/2013 -Internally project managed website renewal -Designed trade show and general marketing collateral using InDesign software -Lead internal research on new market opportunities across Europe and job leads through an orders tracking system -Project managed trade shows

IMain Projects: -->Led a research project to evaluate market opportunity and healthcare economics for a new respiratory medical device in the ER. -->Created, distributed and analysed data from a questionnaire, the summary of which was used to gain Board of Director approval to commence a new product development project. -->Completed Aerogen’s first post-market surveillance report.

Modules in: Leading High Performance in International Markets, Developing Customer Value Proposition, Building the Competitive Intelligence Function, Implementing the International Sales Process, Routes to International Trade, Culture and Society.

Thesis: The Impact of Patient Empowerment on the Marketing Strategies of Medical Device Firms. Modules : Principles of Marketing , Data Analysis , Statistics & Forecasting , Market Research, International Strategies, Marketing Communications, Data Mining, Problem Solving & Spreadsheet modelling.

Marketing, professional communications, maths, economics, french language, management and business ethics.

Economics, Maths, Accountancy, Business Finance, Innovation & Creativity, Strategic Management, Buyer Behaviour Analysis, Macroeconomics, New Enterprise Development, Management Information Systems, Operations Management, Brand Management, Global Marketing, and French.