Claire Tillie

• Coordinate and communicate all launches and discontinuations of microscopy products for Industry sector. • Improve continuously existing processes. • Map internal processes in BIC Cloud.

• Monitor promotional activities, create reports and analyses. • Implement B2B website. • Create marketing materials: POS materials, internal presentations, brochures, press releases, texts for websites, translations. • Prepare and coordinate photo shoots, organize events. • Budget follow-up, administrative tasks.

Hamburg • Design and execute campaigns: concept and influencers proposal, budget estimation, content coordination. • Support in collaboration management of campaigns within target market. • Research new and relevant influencers and potential brand partners

Paris • Manage planning, messaging and content of CRM operations. • Work closely with trade marketing and retailers to ensure operations with a 360-degree view. • Participate in special operations: launch of new products, shootings, influence campaigns, beauty boxes. • Conduct researches on digital trends in beauty sector, monitor competitor’s development. monitor competitor’s development.

Tommy Hilfiger, Amsterdam • Product Marketing: conduct competitive researches, analyze sales results, work on seasonal advertising campaigns and manage projects with the creative team. • Digital Showroom: set-up a best practice project in the DS, organize Digital Showroom meet-ups. Collect and aggregate sales feedback

• Ensure product development of baby shoes and accessories lines. • Analyze sales results, conduct researches on lifestyle trends and monitor competitor’s development. • Maintain a strong relationship and coordination with international suppliers.