Maria Bolzmann

• Conducted weekly sales and performance analyses across categories and competitors to inform strategic decisions. • Maintained Power BI dashboards to track category and manufacturer KPIs, enhancing data visibility. • Collaborated with Key Account Managers on ad hoc analyses, addressing price erosion and distribution trends. • Partnered with Shopper and Trade Marketing teams to evaluate promotional effectiveness. • Supported planogram development for drugstore and supermarket customers using performan

• Conducted comprehensive market and stakeholder analysis within the European textile recycling ecosystem. • Engaged with industry stakeholders to uncover strategic pain points affecting the textile recycling industry. • Evaluated the viability of innovative business models and go-to-market strategies to enhance sustainability.

• Supported integrated campaigns for global clients such as L’Oréal and Mastercard. • Assisted in generating consumer insights, benchmarking campaigns, and preparing for launches. • Coordinated client meetings and facilitated cross-agency workflows to ensure project alignment.

• Assisted in tutoring courses on Audiences, Communication Challenges, and Current Affairs, enhancing student engagement. • Guided students through the Design Thinking process to identify and address institutional pain points. • Supported students in planning and presenting their ideas, fostering critical communication skills.

• Conducted qualitative data collection and analysis to derive consumer insights, enabling effective segmentation and targeting. • Developed comprehensive benchmarks for competitors and performed in-depth market analysis to inform strategic decisions. • Planned omnichannel campaigns from creative concept development to budget allocation and timeline implementation.

• Organized and managed weekly content and articles for the Catholic News Agency. • Conducted thorough research on various topics related to faith to ensure accuracy and relevance. • Wrote and translated articles into English, enhancing accessibility for a broader audience.

Average Grade: 1.0

Master Thesis (Grade: 1.1): "Motivations for Do-It-Yourself Food Practices according to Self-Determination Theory" - Designed and executed qualitative consumer research - Developed interview guides and conducted in-depth interviews - Conducted Qualitative Content Analysis with MaxQDA - Derived str

Baden-Württemberg Stipendium