Constanza Javalquinto

Development of sales strategy for distributor channel of electrical materials. Compliance general objectives with an increase of a 15% over the target. Close work with the marketing department in order to improve the program of incentives with majors customers. Define the marketing material according to the needs of the channel. Introduce Home Portfolio into electrical distributor’s channel. Create a training program for end users with the customers.

Plan the marketing and communication strategies for B2B and B2C channels. Supervise the marketing material POP with major retailers. Product management of almost 150 SKU with a continuous monitoring of their revenue in different sales channels. Program and control the phase in/out of the products. Monitoring the retail business B2B portals to improve the channel sales

I started a startup in architectural lighting, creating a new business concept attractive to customers, achieving to work with major architectural firms.

• Project management and technical consulting • Lighting equipment sales

During this period of time, I worked as Lighting Designer with 2 of the major Firms in Chile; Douglas Leonard Lighting and Diav.

Magister in Marketing and Commercial Direction

Awarded as Best Academic Performance